Connecticut Authors and Publishers Association
Connecticut Authors and Publishers Association
CAPA

 

Webinars


 

 

 

CAPA’s Series of Publishing & Marketing Webinars

CAPA will present a series of weekly webinars conducted by Brian Jud. We intend for these to give you tips, ideas and proven marketing techniques so you can sell more books more profitably. 

Each will occur on a Thursday evening. They will begin at 6:00 pm Eastern Time and generally last 60 - 90 minutes. The schedule of upcoming webinars is below. If you cannot make it to a webinar, a link to a recording of each will be posted on www.aboutcapa.com the next day. 

Webinars

May 8 - 6:30 pm to 8:00 pm Eastern Time

Sign up at: tinyurl.com/owxnf9r

How to Attend and Exhibit at Trade Shows Successfully

You can reach hundreds --- or thousands – of prospective buyers in a few days at a targeted trade show. The biggest US book-industry event is Book Expo America (BEA) and that will be held in May, 2014 in New York City. Even if you do not plan on attending there are ways in which you can use BEA and other trade shows to further your career and sales. Brian will show you how maximize your opportunities there -- or at any local, state, regional or national show. You don’t have to pay a lot of money to exhibit – and in most cases you can profit more by not exhibiting. Attend this webinar to learn how to take advantage of many ways to reap the benefits of having all your top prospects in one room at the same time. 

 

Past Webinars
Recordings

 

 

2014

Topic

Recording

Jan 16

The Best of the Best Marketing Tips of 2103

www.bookapss.org/BestoftheBest2013 

Feb 6 How to Increase Sales With Creative Promotion www.bookapss.org/CreativePromotion.wmv
Mar 20 Networking Made Easy tinyurl.com/np76oep
Apr 17 “How to Get Quality Book Printing at the Best Price and Value,” by Phil Knight  tinyurl.com/mkg4var
 

 

 

2013

Topic

Recording

Jan 17

Book Cover Design, by Michele DeFilippo

http://tinyurl.com/khna9mb

 

Jan 31

How to Distribute and Price Your Book Profitably

http://tinyurl.com/n3mvf3f

Feb 7

Increase Sales With Creative Promotion (with Rick Frishman)

http://tinyurl.com/kvlw4x4

Feb 14

How to Get More Reviews and Awards 

http://tinyurl.com/n894uhl

Feb 28

Publicity with Joanne McCall

http://tinyurl.com/c7kk2zc

Mar 14

How to Get on the Air, and Sell More Books on TV and Radio

http://tinyurl.com/ccxjxza

Mar 28

Everything You Need to Know About Social Media Marketing with Carla King

http://tinyurl.com/c64lpxj 

April 11

ISBNs and metadata, by Rebecca Albani

http://tinyurl.com/d4e9d7b

April 18

Beyond The Bookstore: Creative Ways to Make Your Book A Cash Machine

 

http://tinyurl.com/kutphup

April 25

Marketing Your Books Using Facebook – Peggy Gaffney

http://tinyurl.com/cjf7lar

May 14

Network Like A Fox: How To Find The Right Places and Connect With the Right People For Your Business, by Nancy Fox

http://tinyurl.com/av79c3n   

May 23

Introduce APSS And Selling To Associations

 

http://tinyurl.com/bzc4hfz

June 13

How To Sell More Books To The Academic Market

http://tinyurl.com/n6vkx2e

June 25

Mid-Year Marketing Evaluation

http://tinyurl.com/ou2y37d

 

July 11

Selling Books To The Military And Government Buyers

http://tinyurl.com/k6f6q43

 

July 18

APSS Open Mic Night

http://tinyurl.com/nj3wzxh

July 25

Book Marketing on the Mobile Web, With Deltina Hay

 

www.bookaapss.org/Mobilemarketing.wmv

Aug 1

E-book Publishing: Kindle, Nook and Other Formats And Marketing Ideas

by Dan Uitti

http://tinyurl.com/k62lwcb

Aug 29

A Practical Guide to Selling Books to Non-Bookstore Buyers (Sheridan Books)

http://tinyurl.com/kvzezay

Sep 12

Mischief Marketing -- Tips for Creative Promotion

http://tinyurl.com/p3xs8bt

Sep 26

Sell More Books This Holiday Season

http://tinyurl.com/mfrkb9g

Oct 10

Ready For the Marketplace: What Will Stores Think of Your Book?  (Amy Collins)

http://tinyurl.com/n8o5yqd

Oct 24

Book Promotion 2014: Keeping up with the Changes  -- with Dan Poynter

http://tinyurl.com/lalr7c2

Nov 12

Federal Government Assistance for the Publishing Industry, by Keith Yatsuhashi, International Trade Specialist

http://tinyurl.com/o6rgopa

Nov 21

Be the Star You Are: How to be a Sellebrity at Retail Store Events

www.bookapss.org/Sellebrity.wmv

Dec 12

Subsidiary and Foreign Rights – Cynthia Frank

http://tinyurl.com/qyt5rsw

 


Association of Publishers for Special SalesConsider joining the Association of Publishers for Special Sales (formerly SPAN) with more marketing assistance and educational programs than ever before at www.bookapss.org