Connecticut Authors and Publishers Association
Connecticut Authors and Publishers Association

A One Day Intensive University Workshop

Meetings are held on the 2nd Monday of the month

The Loop Event Center

Saturday June 25, 2016 – 10:00am – 4:00pm
Location: The Loop Event Venue, 311 East Street, (RT 10) Plainville, CT 06062 
1 Day - 3 Workshops - Price = $40.
Workshop Is Limited To A Maximum of 50 People – First Come, First Serve –
Sign Up Now To Reserve Your Spot!

CAPA University Workshop Presenter: Brian Jud

10:15AM-11:45AM - What is special sales (non-bookstore marketing) and how you can sell more books in large, non-returnable quantities

  1. A comparison of retail vs. non-retail buyers: once you understand the pros and cons of these two segments you can approach them effectively and efficiently

  2. Ten benefits of special sales: ten reasons why you made a good decision to sell to non-bookstore buyers

  3. Fastart™ checklist: an overview of all the steps you can take and in order in which to take them

  4. Define your target readers and buyers. Who are the people who can benefit the most from reading your content? Who else? Where do they work? Shop? Associate? Go to school? Who could be a decision influencer? The answers to these questions will make all your promotion and selling efforts ore effective and efficient..

12:30PM-1:30PM - How to find and contact prospects among non-retail buyers
Create a prospect list to find new buyers for your books among buyers in non-retail segments. These could be marketing people, HR managers, sales managers, association meeting planners, and prospects at government agencies, military buyers, libraries, book clubs or at schools


1:45PM-3:30PM - How to find and contact prospects among retail buyers. 
You are already familiar with this sector – it’s just like selling through bookstores. You find distributors or wholesalers to get your books into retail outlets where they are sold off the shelf to consumers. Payments are made in two or three months and unsold books are returned. Examples of non-bookstore retailers are discount stores and warehouse clubs, airport stores, supermarkets and pharmacies, museums, zoos and national parks, gift shops, and specialty stores. 


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Our Presenter
Brian Jud

  Brian Jud is an author, book-marketing consultant, speaker, seminar leader, television host and president of Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis. Brian is also the Executive Director of the Association of Publishers for Special Sales. 

  Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns) This is the ultimate do-it-yourself guide to selling your books to non-bookstore buyers in large quantities, with no returns. He also wrote Beyond the Bookstore (a Publishers Weekly® book), a primer on non-bookstore marketing.

  Brian has also written and published five titles on career transition that are distributed internationally. He is a prolific writer of articles about book publishing and marketing. He is the author of the eight e-booklets with Proven Tips for Publishing Success and the contributing editor to the monthly newsletters, Book Marketing Matters, The Sales Informer, The Authority and Bound to Sell. He was the host of the television show, The Book Authority that aired for 13 years.


Brian Jud




Light refreshments will be served.



The Loop Event Venue, 
311 East Street, (RT 10) Plainville, CT

For more information 
contact Debbie Tosun Kilday